This assessment is based on Lesson 2 – Understanding American Baseball and the Role of Advertising. You may use your computer and the course blog to answer the questions.
Part I (50 pts.) – On my Blog
1. Answer the following questions as replies to this post.
a. What are some of the elements American advertisers use to “persuade” consumers to buy their products. (ex: colors, messages, characters, etc.)
2. At the Braves Stadium how many type of advertisements did we see.
3. With your group prepare a commercial for a Braves baseball game
Part II (50 pts.) – On your Blog
1. Which part of our tour to Turner Field did you like the most? Write a blog post explaining why.
2. Upload one of your photographs from the tour. If you did not take photographs, then ask one of your classmates to let you use a picture.
3. What other places have you visited in Atlanta since our last class?
a.The way that people seating in a baseball suite is very persuasive.The advertisers uses a fine style in decorating the suites and sets a really high price on them, so that the people who pay for them feel they are of high class.This is one of the parts how advertisement make people give their money.
ReplyDeleteAlso,being everywhere of citizens' life is another strategy that they use. If one sees a brand name everyday, they are more likely to buy them among other brands. This is a classic that used by Coco-Cola.
b.Firstly, we see them as large printed signboards around the inner round of the field.They have vivid colors and neon lights on them, one is actually covered by neon and was circling as a shape of Coco-cola bottle.
Secondly,there are advertisements that take the shape of souvenirs.By which I mean, the souvenirs that players get when their them wins.
Thirdly, there are ads that printed on clothes, hats, and little fun stuff that they sell at the small store.
Fourthly, there is even a song of advertisement!It persuade us to buy peanuts and crackerjacks!
1. Some of the elements American advertisers use:
ReplyDeletea. logo: the logos on the products helps to represent the products where it produced and bring the spirit of the products to the customer.
b. Color: the color may interest people in some degree and make them feel excited and gain a sense of buying them.
c. Special decoration: the particular decoration may attract the customers. Some of the customers buy the products just because they like the styles of the decoration. These decorations may either appear on the product itself or in the shop of where it was sold.
2. At the Braves Stadium how many type of advertisements did we see.
A. Below the big screen, we can see the big logo of “AT&T” represented the AT&T Co. Obviously AT&T is one of the company supporting the Braves Stadium.
B. On the sports T-shirt, we can always see the logo of Adidas and Nike. Also, I found the logo in the Stadium below the slogan “Welcome to Turner Field- Home of the Atlanta Braves” .
C. Maybe some people didn’t notice, but it was sure that all the dustbins are decorated with advertisements. Some of them are decorated to the red color with the “Coca-Cola” word on it; some with other companies’ logos.
There's a museum in Turner field. Clothes of famous baseball player are presented in the order of year. Baseball hat, shirts and other stuff relative to turner field are sold in the museum. This creat an atmosphere of baseball for every people who get there. Even if I'm not a fan, I get interested and buy something in the end.
ReplyDeleteIn those expensive boxes, a fan is treated like a king or queen. This attracts people who want to enjoy the game in every aspects. It is also a good choice for companies to buy those season boxes for their emplyees. Maybe some of them will become a huge fan after this experience.
There are many other commercials we can see in the stadium, such as a huge micky mouse waving a baseball bat. Almost everything in turner field can be called advertisement. Because it feels like I'm one of the thousands of fans cheering for my team the first step I walk into the stadium. That's what successful advertisement does!
According to my visit to Turner Field, I think the American advertisers use characters to persuade consumers to buy their products. I have seen many portraits and profiles of baseball players in the museum. These words and pictures displayed there attract so many baseball fans to buy suverniors, which make them feel more close to their idols. The company also let audiences visit their suntrust club, which provides extemely high treatments, best views of the game and also cost a large sum of money for 3 seasons. This top enjoyment attracts people to spend the money on getting the membership of the club.
ReplyDeleteAs we have seen, the company give audiences a visit to the television studio and the premiere suit. The good view in the studio and suit let us trust the quality of the service and stimulate our desire to have a club membership. The products sold in the shop also inspire us to watch a baseball game and feel the atmosphere. There is also a museum which present the history of American baseball.
1. The first element I want to list is the taste. In the world of coca cola, we are provided with opportunities to drink the cokes there for free. I think it is a way to show the tastes. As long as the consumers find the taste they like, they will likely to buy the products.
ReplyDeleteAnd the second element I noticed is the visitors’ enthusiasm. In the Turner Field, no matter if you are enthusiastic in baseball before, the guide there will show you the glories the team has won before. By watching the videos which show some parts of the excited game, seeing the champion cup they have earned, the visitors will want to know more about the game and get into the excited atmosphere. With this enthusiasm, the consumers are likely to buy some gifts or t-shirts there.
2. Firstly, in the museum, we watched the videos of parts of the games there.
Secondly, I saw lots of posters or photos that show the players playing games on the wall.
Thirdly, there are some bats with signatures of some great players there. I think it is also a kind of advertisements. Though the players don’t persuade you to buy anything directly, the visitors who are familiar with the great players may also buy some gifts there for their enthusiasm in the game and the players.
1. Elements American advertisers use to persuade consumers to buy their products:
ReplyDeleteAttractive features/characters: In Coca Cola, there are many famous characters such as the polar bear and many cartoon features that make the consumers feel happy. Because such features are representatives of Coke, the audience becomes more willing to buy their products. NIKE is another good example. The advertisers of NIKE hired many famous sport stars or film stars to participate in their advertisement, which attracts large amount of audience, who later become potential consumers to buy their products.
Colors: In Coca Cola, red can be regarded as a main theme of their product. Since red can easily generate people's enthusiasm, and can be easily remember, the advertisers are very insightful to adopt this color to paint the package of their products.
Logo/Messages: Some of the advertisers in America are very experienced to use logos to convey messages to their potential consumers. NIKE uses "JUST DO IT" as an encouragement for the people to participate in sports and also buy their products, which matches the spirit behind it. In Turner Field, by providing the audience an impressive tour, it shows how attractive their luxury suites are.
2. There are basically four types of advertisements I saw at Turner Field.
a. Direct Advertising.
Some of the advertisers just put their posts on the wall of an obvious place, such as the food and restaurant there; and Coke even puts a huge Coke bottle in the stadium to attract attention. This is a very common way of advertising because more views of a thing will make such thing more memorable.
b. Show the Advantages.
Providing a guiding tour to Turner Field is itself a kind of advertising. By telling the audience the advantages of their seats at different location, the attractive prices of their tickets, and the great service they can provide in a luxury suite, Turner Field is encouraging audience to join it and spend money on it.
c. Disclose Background Information.
In the Turner Field Museum, we can see information, history and stories about Turner Field and the Braves almost everywhere, such as from the video show, the pictures on the wall, the exhibition in the windows, and the classic train parked there, which could trigger the audience’s enthusiasm easily which make them potential consumers.
d. Souvenirs at a Reasonable Price.
The souvenirs in the museum are very cheap and make everyone there just want to buy something home. In this way, the advertisers expand their propaganda through these consumers and inspire more people to go to Turner Field.
comment from Christina:
ReplyDelete1 a:The power of superstars. People will feel happy to use the same things as their idols use.For a baseball fan he would like choose the products as the same brand as his favorite baseball start.
b: Interesting picture or video . some people especially kids will pay more attention to an advertisement which they think funny.At the musemu of turner field,you can see some famous characters just like free godness and micky mouse who act as the fans of Atlanta braves. It's not only funny which but aslo could make us love this team just like these famous characters.
2 At the Braves Stadium there were many kinds of advertisements thay we could see.
a:there were lots of big baseballs with the mark of Atlanta braves beside the Braves Stadium.
b: At the musemu of turner field we could see the cloths and bats of some famous baseball starts displayed; some exciting moment of Atlanta braves were played on TV
c:Inside of the Braves Stadium many slogan about the Braves could be seen.
I think the elements American advertisers use to “persuade” consumers to buy their products are the following things.
ReplyDelete1.The logo.The baseball is not just a kind of sports but also a kind of spirit.Wearing the shirts with braves and the caps with 'A' makes you feel like part of them.The logo distingush the products sold in turner field from the usual things sold in shopping mall.
2.The colour.American advertisers tend to use bright colours or classic colour(like blue and white for baseball,red for coca-cola).That makes the consumers impresses.
3.The story.Aemrican advertisers will make some other means for the products to rich them.Sometimes products are not just products but also a things that worth keeping for a loog time.
1.Products always be the first place. So the products should be new-style,good quality and function etc. People use shinning colors to attract the consumers, it makes you want to buy because it's beautiful. And also the creative ads, the messages the business companies want to deliver to the consumers always through the ads. Some elements like the characters of the products are important,too.
ReplyDelete2.At the door of the Turner Field, there are several big baseball, we all took picture there, it's the first ad we saw, it tells us that this stadium is for baseball game. And then we went inside the stadium, I saw many portraits and profiles of baseball players in the museum. I learned a lot and may be let the fans to know more about their idols. The company also let us visit their suntrust club, which provides the best views of the game and high quality of the service. It may costs your 15000 dollars a season for 2 seats, it's a large number of money. I think its a great fun to attract people to pay for it. And then we saw the report room and the room for the players.Some souvenirs in the museum are very cheap and I bought something home. I think it also a kind of advertiser, people buy things home and inspire more people to go to Turner Field.
Answer: 1. Take an example, just like the Turner Field, Firstly, Not all of the seats are expensive, so the advertisers could attract not only the rich but also the people who not earn so much. And the prizes arranged quite reasonable, the closer to the field, the higher prize you will pay. Secondly, the high consume of the loge, the advertisers sell their serve and elegant environment there. Another measure of distribution, using the attractive colors, functions, shells, reputes, qualities of their products to allure people`s money from their purses.
ReplyDelete2. Answer: Most of famous advertisers would have their striking logos on their products. Just like Nike, LV, Coca-Cola, D&G, etc. They would propagandize their products in TV and billboards. They also would pay some famous superstars act as their mouthpiece.
1 Many advertisers print their logo on the products.And these productes are really made well.Many visitors choose to buy something because them want to keep couvenirs and buy something for their friends.I think the color and looks or something liake that are all not the points,we buy them just because the products mean we have been there.To be honset,I didn't buy anything because I didn't think I need them.
ReplyDelete2 I saw AT&T,Coca Cola,Nike on the playfield on the wall and the souvenir.
a. American advertisers use the history of the product to give audience a sense of mystery, which can attract people to pay more attention to their product. The can also use a short TV show that can give audience a vivid impression. What's more, they employ superstars to propagate their product, and then people may focus on the product. Using beautiful packages is another usefulway to attaract audience, for people may like the outstanding colors.
ReplyDeleteb. When we get into the Braves museum, we can see a short TV show which is about a baseball match, and there is also an exhibition of the team player's statue which used to focus the audience attention on this team. There are so many caps with the logo"A". When we get into the turner field, we can easily see some conspicuous billboard.